Welcome back to The IT Smart Guy Podcast — and welcome to Season 3! In this episode, we’re cutting straight to the question most MSPs avoid: Do clients really care about swanky offices and designer chairs… or do they just want results? We unpack the age-old image vs results debate in the MSP world, talk about what SME clients actually value (hint: it’s not your espresso machine), and share how Bitsmart recently won a key contract over bigger, flashier competitors — by focusing on what matters: trust, clarity, and delivery. 👉 What you’ll hear in this episode: • Why image isn’t everything in IT • What SMEs are really looking for in an MSP • A real Bitsmart client story that proves the point • Why a physical office might help — but won’t seal the deal • Our challenge to MSPs and business owners alike
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